Simon Ekin

Objectives

• Develop a unified brand narrative that positions Simon Ekin as the primary brand, moving away from sub-brands.
• Craft a creative and consistent strategy that can be easily amplified across all channels—LinkedIn, website, direct marketing emails, and more.
• Provide Simon and his team with a comprehensive guide to continue building brand equity and engagement on their own.

The Challenge

Simon's existing brand was fragmented between his identities as "The Naked Speaker" and "The Mojo Coach," which diluted his message and weakened his brand equity. His communication strategy lacked the creativity needed to effectively engage his target audience across different channels. The challenge was to create a cohesive brand strategy that Simon and his team could independently implement to amplify his presence in the personal development and leadership space.

What We Discovered

• Fragmented Brand Identity: Simon’s brand was spread too thin across multiple personas, resulting in mixed messaging.
• Inconsistent Messaging Across Channels: The lack of a cohesive narrative led to disjointed messaging across different platforms, weakening his overall brand presence.
• Underutilised Visual and Brand Assets: Existing visual assets were not being leveraged effectively to support a stronger, more unified narrative.

The Idea

To create a comprehensive brand strategy that Simon and his team could own and execute, ensuring a consistent and compelling narrative that connects with his audience:

1. Focus on Simon Ekin as the Core Brand: Move away from sub-brands and establish Simon Ekin as the central figure in all messaging.
2. Content Amplification Across All Channels: Develop a clear content strategy that his team can use to maintain consistency across LinkedIn, the website, direct emails, and other channels.
3. Leverage Existing Visual Identity: Rather than a complete visual rebrand, guide Simon’s team on how to refresh their brand presence with updated messaging and selective new visual elements.

The Execution

• Developed a Unified Brand Narrative: Crafted a brand narrative that positions Simon Ekin as the central brand, allowing for a focused and streamlined communication strategy. This narrative was designed to be easily understood and implemented by his team across all marketing channels.
• Comprehensive Content Strategy Roadmap: Provided a content strategy that aligns with the new brand narrative and outlines how to apply it across platforms like LinkedIn, the website, and direct email marketing. The strategy was tailored for easy execution by Simon and his team, ensuring they could maintain a consistent and engaging brand presence.
• Guidance on Utilising Existing Visual Assets: Instead of creating a completely new brand identity, we provided guidance on how to use Simon’s current visual assets more effectively. This included advice on updating photography and visuals to align with the refined strategy and narrative.
• Integration for Self-Sufficiency: Focused on creating a strategy that could be handed over to Simon and his team, ensuring that they could manage and amplify the brand’s presence independently moving forward.

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The Results

• Clear Path for Brand Strengthening: The program was designed to provide Simon and his team with all the necessary tools and strategies to strengthen his brand positioning. The cohesive approach allowed them to focus on building brand equity around Simon Ekin rather than sub-brands.
• Consistent and Cohesive Messaging: With the new brand narrative and content strategy in place, Simon and his team now have a clear roadmap for maintaining consistent communication across all platforms, targeting the right audience with the right messaging.
• Enhanced Use of Existing Brand Assets: By making the most of their current visual identity and updating only where necessary, Simon’s team can maintain a fresh and engaging brand presence without needing a full rebrand.

Conclusion

This project for Simon Ekin was about creating a unified, actionable brand strategy that he and his team could implement independently. The focus was on empowering them with a robust framework and narrative to drive the brand forward, ensuring long-term growth and a stronger connection with his target audience.