Build the creative agency
inside your team.

I help your people develop ideas, write copy, create images, build pitch decks and explore video with AI. Practical training and creative direction, built around your brand and real briefs.

Book your Training
and transform your AI skills today

Your next creative agency might already
work for you.

Your team knows your customers, your products and the shade of green that absolutely isn’t the other shade of green.

That’s a rather good place to start. I help them turn that knowledge into creative work through hands-on AI training, real briefs and creative direction.
‍
From the first idea to something worth showing.
Then we build a process they can use again.

For brand teams, creative agencies and businesses with plenty to make.

Brand & Marketing Teams

Build more of your brand’s
creative capability in-house.

You know the brand. Let’s give your team more ways to bring it to life. Learn to develop campaign ideas, write content and create images, presentations and video through practical training on your own briefs.

Agencies & Creative Studios

Give your creative
people more room to play

From the first thought to the pitch presentation, explore how AI can support your team’s creative process. Develop concepts, test visual directions, build storyboards and make ideas easier for clients to see. Then sharpen the work until it earns its place.

Small Businesses & Founders

For when the marketing
department is also you

There’s a business to run. And a website, a launch, three emails and tomorrow’s post to make. Learn useful ways to write, create and plan with AI, shaped around your brand, your budget and the hours you actually have.

800+ people trained.
Across 35 companies and 8 countries.

How I build your creative team

We start with your people and the work you need to make. Then we build the skills, brand resources and creative workflows to help them do it.

Book a call
1

Find your starting point

I get to know your team, their experience and the work on their list. Together, we choose the creative tasks that would make the biggest difference to handle in-house.

2

Give the tools some brand knowledge

Bring your tone of voice, audience, products and visual references. I organise that context into shared resources, so everyone has a useful starting point. Including the AI

3

Get the right tools working together

Magnific sits at the centre of our visual work, alongside ChatGPT, Claude and Gemini for thinking, writing and development. We explore connected tools and MCP where useful, shaped around your access, budget and company policies.

4

Make something you actually need

We work through a real brief together: develop the idea, write the copy and create the agreed visuals, deck or motion work. You practise the decisions and edits that make it better.

5

Have another go.
With less help.

our team applies the learning to a second brief. We review the work, refine two or three repeatable workflows and agree who makes, checks and approves what happens next.

Creative AI training. Built around your team.

Book a focused workshop, develop your team through a four-week programme, or get ongoing creative direction and support. Every option is shaped around your experience, your brand and the work you need to make.

Team momentum

Creative AI Workshops

Learn a specific skill or explore what’s possible.

  • Live demonstrations of relevant AI tools
  • Practical exercises around an agreed challenge
  • Guidance on directing, reviewing and improving the results
  • Resources to help you keep practising

An introductory talk, half-day or full-day workshop tailored to your team.

Focus on ideas, writing, images, presentations or video. We agree the priorities beforehand. Bring questions. The obvious ones are welcome too.

Full embedding

The Creative Agency Build

A four-week programme to build creative capability in-house.

  • Training using your brand and real briefs
  • Shared brand resources to guide the work
  • Two or three documented creative workflows
  • A guided project, followed by a more independent brief

Practical AI training and creative direction to help your team take on an agreed range of creative work.

We choose the priorities across concepting, writing, pitch decks, images, video and animation. Your team learns to make the work, judge it and improve it. Then do it again.

Ongoing Creative Support

Regular creative direction, coaching and feedback.

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There’s a lot your team could make.

Tell me about your people, the work on your list and the things you’d love to bring in-house. We’ll work out a sensible place to start.

Bring the idea you’re slightly worried might be ridiculous, too.

Book a call