Holy Moly

The Challenge

Holy Moly Studios had the skills to deliver high-quality websites, but their brand voice was too generic to stand out in a crowded market. The challenge was to create a unified brand narrative that reflected the founder’s creative, bold personality and translated that into every communication channel.

What We Discovered

Through our discovery process, we identified several key issues:

• Weak Brand Messaging: The studio’s messaging was too generic, failing to differentiate it from competitors.
• Missed Personality Potential: The founder’s vibrant personality wasn’t reflected in the brand’s voice, limiting their ability to connect with potential clients.
• Inconsistent Tone: The website and social media messaging were disjointed, leading to an inconsistent brand experience.

The Idea

We aimed to build a bold and playful brand voice that would resonate across the website and social media platforms. The new narrative would position Holy Moly Studios as approachable and fun, while still maintaining its professional edge.

The Execution

1. Brand Narrative Overhaul:We redefined Holy Moly’s brand strategy, injecting personality into their narrative. The studio was repositioned as a creative force with a confident, approachable tone, making web design feel exciting rather than intimidating.
2. Website Copy Revamp:We completely rewrote the website copy, adding playful, engaging language like “turn your website from meh to magic,” which reflected the brand’s new personality while still conveying expertise.
3. Social Media Consistency:We implemented a cohesive social media strategy, ensuring Holy Moly’s new voice was consistent across all platforms. This included developing content that showcased the studio’s process and creativity.
4. Content Strategy Development:We crafted a content strategy that aligned with the new brand narrative, creating posts that highlighted Holy Moly’s unique approach and drove engagement.

‍

‍

The Results

• Unified Brand Identity: Holy Moly Studios now has a clear, cohesive voice across all touchpoints, making them stand out in a competitive market.
• Increased Engagement: The new social media strategy led to a significant increase in engagement, with more potential clients interacting with the brand online.
• Stronger Client Connection: The updated brand voice allowed Holy Moly to build stronger connections with their target audience.

Conclusion

By developing a bold, cohesive brand strategy and ensuring consistency across all communication channels, we transformed Holy Moly Studios into a distinctive, engaging brand. The new narrative amplified the studio’s presence and strengthened its connection with potential clients, positioning them for long-term success.

‍